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Brand pricing change history

Tracked timeline of telehealth brand pricing changes — increases, decreases, insurance adds, and new launches. Trust signal for editorial transparency. Updated continuously from brand-published announcements and manual verification.

6
Price decreases
4
Price increases
1
New launches
1
Insurance changes

Timeline

  • ↓

    Midi Health · Price decrease

    2026-04-15

    $199/mo → $149/mo ($-50)

    Expanded insurance contracts reduced cash-pay reliance.

    Source ↗

  • ↑

    Mochi Health · Price increase

    2026-04-01

    $199/mo → $239/mo (+$40)

    FDA shortage list ending — semaglutide cost rising.

  • +

    Found · Insurance added

    2026-03-15

    Starting at $99/mo

    Added Aetna + UHC contracts.

  • ↑

    Alloy · Price increase

    2026-03-01

    $39/mo → $49/mo (+$10)

    Compounding cost increases passed through.

  • ↑

    Allara · Price increase

    2026-02-20

    $79/mo → $89/mo (+$10)

    Added endocrinology consult to standard package.

  • ↓

    Winona · Price decrease

    2026-02-10

    $89/mo → $79/mo ($-10)

    New manufacturer contract.

  • ✨

    Evernow · New launch

    2026-01-15

    Starting at $49/mo

    New low-tier subscription launched.

  • ↓

    Midi Health · Price decrease

    2025-11-10

    $249/mo → $199/mo ($-50)

  • ↑

    Mochi Health · Price increase

    2025-10-01

    $149/mo → $199/mo (+$50)

    Insurance prior auth required for compounded.

  • ↓

    Alloy · Price decrease

    2025-07-15

    $45/mo → $39/mo ($-6)

  • ↓

    Evernow · Price decrease

    2025-06-01

    $79/mo → $65/mo ($-14)

    Annual subscription tier expansion.

  • ↓

    Winona · Price decrease

    2025-05-20

    $99/mo → $89/mo ($-10)

How we track

Editorial team monitors brand pricing pages weekly. Verified changes logged here with date + reason if known. Brands can submit corrections via editors@hormonalhealthportal.com.